News Type: Corporate

Serious Integrated, Inc. is pleased to announce the appointment of David Nolte as Vice President of Manufacturing and Quality.

Reporting to CEO Terry West, Nolte will oversee all aspects of Serious production of industry-leading HMI and Comms/Control modules ensuring a continued focus on uncompromising quality and excellence for our customers. “Dave’s past two years at Serious, building on his extensive resume at world-class organizations, have more than demonstrated his ability to take our manufacturing forward as we grow to meet strong customer demand.”, said West. “I am delighted to have Dave on our executive team and recognize his fundamental role at Serious.

David Nolte joined Serious Integrated in 2017 with 35 years of experience including multiple leadership and executive management roles at Motorola, Emerson Network Power and Ocular LCD with leadership positions in product development, business strategy, and advanced manufacturing engineering. He has experience managing global operations and factories, spending extensive time in Asia managing and developing design and production facilities.

Serious Integrated, Inc., a leader in human-machine interface (HMI) and communications platforms, announced today an investment by McRock iNFund LP, an Industrial Internet of Things (IIoT) venture capital fund managed by McRock Capital.

“We are pleased to announce our new partnership with McRock,” says Terry West, Founder and CEO of Serious Integrated. “This represents a significant step toward realizing Serious’ vision of providing a comprehensive OEM-enabling platform of hardware, software and tools to make human- and cloud-connected smarter machines,” explains West.

Known for accelerating OEM design-to-market timing and a broad range of HMI and communication platforms, Serious solutions are in production at OEMs worldwide and experiencing strong demand as OEMs drive to transform their products and companies into the Digital Age.

“As North America’s premier IIoT venture capital fund, McRock’s $5 Million Series A financing in Serious and their strong connections to multi-national OEMs, software analytics providers, and system integrators will accelerate our expansion into the IIoT market globally,” says West.

In addition, the investment will further enhance existing partnerships with Micrium, Renesas Electronics, Segger, IAR, Arrow Electronics and Digi-Key.

“The enormous potential of the IIoT starts with machine connectivity and an intuitive human-machine interface”, says Scott MacDonald, Co-founder and Managing Director of McRock Capital. “Serious has created stunning touch screen HMI platforms to enable any industrial, commercial or medical OEM to rapidly modernize their fleet and tap into the power of IIoT connectivity”.

Tom Miller, VP of Marketing at Serious explains how connected, touch-enabled graphic color LCD solutions are transforming markets such as food services, building automation, laboratory, medical and others in an unprecedented way: “With our solutions, OEMs and their product designers can re-imagine their own products as innovative, IIoT-connected smart products. Not only do our solutions add immense value and competitive advantages but they enable clients to capitalize on revenue streams through analytics, monitoring and maintenance services.”

As Serious IIoT technology and capabilities continue to evolve, the company intends to supply cloud-based connectivity and data management services off-the-shelf to OEMs.

Industrial, commercial, and medical OEMs worldwide looking to upgrade or launch new product designs with touch-enabled color graphic LCD and associated communications capabilities can find Serious solutions through its distribution channel partners Arrow Electronics and Digi-Key.

As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join the Serious Integrated Board of Directors.

Serious is pleased to introduce its 2013 education gift card program. For a limited time and while inventories last, any qualified member of an eligible educational institution purchasing a SIM205 family module from a Serious authorized distributor will receive a $20.00 AMAZON gift certificate.

Any student, teacher or staff member of an eligible USA-based educational institution may qualify for the Serious educational gift card program by meeting the following requirements:

Eligible Institutions:

• Accredited public or private primary or secondary schools providing full-time instruction for grades K–12, or school districts for such schools
• Accredited public or private universities or colleges (including community, junior, or vocational colleges) that grant degrees requiring not less than the equivalent of two years of full-time study
• School administrative offices or boards of education
• Government schools in the United States
• Teaching hospitals in the U.S. that are operated by an educational institution
• Higher education research laboratories in the United States that are public institutions and teach students
• Other entities approved by Serious

Application Proceedure

1. Take a photograph of the purchased module with the serial number clearly visible
2. Take a photograph of the purchase receipt or invoice with the distributor name clearly visible
3. Take a photograph of your student ID with your name and the name of your institution clearly visible
4.  Send the 3 photographs above by e-mail along with your name, address, phone number and e-mail address to: [email protected]

Your application will be reviewed and verified. The AMAZON discount card will be sent by e-mail to the e-mail address on your application e-mail.

Please allow 3 weeks for fulfillment.