New Family of Serious Integrated HMI Modules Using Renesas Synergy™ MCUs

Synergy S7G2 Group MCUs with a 240MHz ARM® Cortex®-M4 CPU now power new modules that pair with existing Serious SCM208 communication modules for fully integrated, cloud-based IoT connectivity

Today, Serious Integrated, Inc. announced initial availability of its first Renesas Synergy™-powered Serious Integrated Module family, enabling engineers working in a broad mix of application segments to rapidly develop rich, capacitive touch-enabled, graphical user interfaces for the control panels of electronic systems. By adding new modules based on Synergy microcontrollers (MCUs) from the powerful S7G2 Group to the previous families of Serious modules, older HMI designs port over with minimal effort to the new platform, taking advantage of improved price/performance and enabling new feature extensions not previously available.

The first member of the new module family is the SIM243, featuring a 4.3″ 480×272 24-bit color TFT LCD display powered by a S7G2 Group MCU and includes on module memory extensions, extensive I/O, support for a wide operating range and targeted for a 10+ year customer availability lifetime. Another family member, the SIM543, which increases the TFT LCD size to 7.0″, will be available in early Q3 2016.

Serious Integrated Modules are off-the-shelf graphic/touch front panel OEM modules, designed for inclusion in OEM devices with connection through a simple UART (or SPI) and power connection from the existing system. The no-cost Serious proprietary Serious Human Interface™ Platform (SHIP) rapid GUI development tools can deliver modern-looking GUIs remarkably quickly and easily.

OEMs can also develop C-based Human Machine Interface (HMI) solutions using the innovative Synergy Platform. Introduced in June 2015, the Synergy Platform is an easy-to-use platform for embedded systems enabling developers to start their work at the API level while providing qualified software that is professionally maintained and runs on a broad family of scalable Synergy MCUs.

“Using the Serious Human Interface Platform (SHIP) on these new modules delivers unprecedented HMI development speed at new price/performance levels,” said Terry West, CEO at Serious Integrated, Inc. “Extending our products to incorporate Synergy MCUs enhances our ongoing partnership with Renesas, delivering more HMI hardware and software options for OEMs to reduce development time and increase differentiation.”

“As a member of the Renesas Alliance Partner Program, Serious Integrated understands the core challenges OEM equipment designers face, including accelerating time to market and focusing innovation efforts on differentiating features,” said Semir Haddad, Director of Marketing, MCU and MPU Product Solutions, Renesas Electronics America Inc. “We are pleased to expand this collaboration and welcome Serious to our network of Synergy Platform hardware development partners.”

About Serious

Serious makes products amazing. Our embedded HMI and Comms/Control software-on-hardware platforms radically evolve industrial, commercial, and medical OEM products from great to industry-leading and transform engineering processes with dramatically reduced software and hardware development costs and time-to-market.

With powerful IoT/Industrial/IT and mesh networking, modern HMI, scalable embedded control…and much more… Serious off-the-shelf integratable and customizable platforms enable design-start to production-ready in as little as a few months.

Based in Mesa, Arizona, Serious Integrated, Inc. is a privately held Delaware corporation and a McRock Capital portfolio company.