McRock Capital Backs Serious Integrated

McRock Capital backs Serious Integrated to Fuel IIoT Sector Growth.

Serious Integrated, Inc., a leader in human-machine interface (HMI) and communications platforms, announced today an investment by McRock iNFund LP, an Industrial Internet of Things (IIoT) venture capital fund managed by McRock Capital.

“We are pleased to announce our new partnership with McRock,” says Terry West, Founder and CEO of Serious Integrated. “This represents a significant step toward realizing Serious’ vision of providing a comprehensive OEM-enabling platform of hardware, software and tools to make human- and cloud-connected smarter machines,” explains West.

Known for accelerating OEM design-to-market timing and a broad range of HMI and communication platforms, Serious solutions are in production at OEMs worldwide and experiencing strong demand as OEMs drive to transform their products and companies into the Digital Age.

“As North America’s premier IIoT venture capital fund, McRock’s $5 Million Series A financing in Serious and their strong connections to multi-national OEMs, software analytics providers, and system integrators will accelerate our expansion into the IIoT market globally,” says West.

In addition, the investment will further enhance existing partnerships with Micrium, Renesas Electronics, Segger, IAR, Arrow Electronics and Digi-Key.

“The enormous potential of the IIoT starts with machine connectivity and an intuitive human-machine interface”, says Scott MacDonald, Co-founder and Managing Director of McRock Capital. “Serious has created stunning touch screen HMI platforms to enable any industrial, commercial or medical OEM to rapidly modernize their fleet and tap into the power of IIoT connectivity”.

Tom Miller, VP of Marketing at Serious explains how connected, touch-enabled graphic color LCD solutions are transforming markets such as food services, building automation, laboratory, medical and others in an unprecedented way: “With our solutions, OEMs and their product designers can re-imagine their own products as innovative, IIoT-connected smart products. Not only do our solutions add immense value and competitive advantages but they enable clients to capitalize on revenue streams through analytics, monitoring and maintenance services.”

As Serious IIoT technology and capabilities continue to evolve, the company intends to supply cloud-based connectivity and data management services off-the-shelf to OEMs.

Industrial, commercial, and medical OEMs worldwide looking to upgrade or launch new product designs with touch-enabled color graphic LCD and associated communications capabilities can find Serious solutions through its distribution channel partners Arrow Electronics and Digi-Key.

As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join the Serious Integrated Board of Directors.

About McRock Capital

McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital fund focused on the intersection of sensors and software in large industrial markets. The McRock team has a unique background of building high-growth venture-backed IIoT companies while also having worked in the power, water, oil and gas industries. McRock is backed by several leading institutional investors as well as Cisco Systems and Électricité de France (EDF).

Visit or follow on Twitter @McRockCapital.

About Serious

Serious makes products amazing. Our embedded HMI and Comms/Control software-on-hardware platforms radically evolve industrial, commercial, and medical OEM products from great to industry-leading and transform engineering processes with dramatically reduced software and hardware development costs and time-to-market.

With powerful IoT/Industrial/IT and mesh networking, modern HMI, scalable embedded control…and much more… Serious off-the-shelf integratable and customizable platforms enable design-start to production-ready in as little as a few months.

Based in Mesa, Arizona, Serious Integrated, Inc. is a privately held Delaware corporation and a McRock Capital portfolio company.