SIM543 7″ HMI


SIM543 is not recommended for new designs — see the SIM552.

SIM543 is an Extended Lifetime Product

 

With a capacitive touch 7” 800×480 24-bit color LCD powered by a 240MHz Renesas Synergy™ S7G2 MCU, the SIM543 delivers an excellent HMI experience for your system. Utilizing our proprietary SHIPEngine firmware and the SHIPTide development tools, your industrial, commercial, or medical GUI can be developed and deployed quickly and easily.

Standard high speed UART, SPI, and power connectivity is provided by a 16-pin Power/Communications connector — perfect for simple wire-harness attachment to existing systems. A low profile, high-density module-to-module 60-pin expansion connector supports easy daughter card development for proprietary system integration. Or, choose one of the Serious Communications Modules to provide the communications flexibility you need, including industrial, IT, and IoT connectivity.

Explore these options compared to the SIM543:

  • SIM552for higher performance in a more cost-effective, modern product line
  • SIM562for higher performance, including video playback
  • SIM252for more performance in a more cost-effective, modern product line with a compact 4.3″ LCD
  • SIM352for more performance in a compact, high resolution 5″ form factor
  • SIM862for higher performance, including video playback, with a big, bold 10.1″ LCD

 

FEATURES & VARIANTS

SIM543 FEATURES
7″ 800×480 24-bit color TFT display
  • Capacitive Touch
  • Ambient Light Sensing
Renesas Synergy™ S7G2 MCU
  • 240MHz 32-bit ARM Cortex-M4 Core
  • 3MB FLASH, 640kB RAM
  • LCD Controller with 2D Drawing Engine
On Module Memory
  • 32MB DRAM
  • 2GB e.MMC FLASH
Extensive I/O
  • 60-pin Board-to-Board I/O Expansion (Power, GPIO, CAN, UART, I2C, I2S, SPI, USB Host, Device)
  • 16-pin Wire Harness Expansion (Power, UART, I2C, I2S, SPI)
  • 0 HS Device w/Optional Micro B Connector
  • 0 FS 150mA Embedded Host with A Connector
  • SHIP Programming Port
Wide Operating Range
  • -20 to 70°C operating temperature range
  • 6 to 5.5 VDC Input Power
SIM543A01
Renesas Synergy S7G2 MCU
MCU FLASH/RAM (kB)3072/640
DRAM (MB)32
e.MMC2
e.MMC Flash (GB)2
Ambient Light SensingLCD Dependent
Front LEDRGB
Piezo Sounder
16-Pin Serial/Power Expansion
60-Pin SCM Expansion
USB2.0 HS Device Logic
USB2.0 FS Device Micro B Connector
USB2.0 FS Host with A Connector
RTCC w/Battery Backup

LCD OPTIONS

See LCD Options for definitions and codes. Additional options may be available; contact your local Serious representative for details.

Capacitive Touch Options

LCD Option

C45ALM

C42ALL

Size (inches)

7

7

Pixels (w x h)

800×480

800×480

Touch

Capacitive

Capacitive

Cover Glass

1mm+

1mm+

Brightness (typ NITs)

400+

200+

Backlight Life (typ hrs)

50,000

20,000

Viewing Technology

MVA

Landscape

Color Depth (bits)

24

24

Operating Temp

-20/+70C

-20/+70C

Ambient Sensor

Y

Y

 

DEVELOPMENT TOOLS AND SOFTWARE

SHIPTide GUI Development IDE

  • Pixel accurate page layout
  • Built-in media support: jpg, png, bmp, tif, ttf, wav, and more
  • Windows 10 based

SHIPEngine Runtime GUI Engine

  • Licensed with every SIM
  • Runs GUIs generated by SHIPTide
  • Handles graphics, touch, communications, events, and more

Older HMI modules, including SIM115SIM225SIM231SIM243SIM535SIM543 are all supported by SHIP v5.1. For the extra features in SHIP v5.2 and onwards, choose a newer “Gen5” HMI Module, including the SIMx52 and SIMx62  families.

Learn More about the Serious Human Interface™ Platform (SHIP)

 

 

DEVELOPMENT KITS

This product is not recommended for new designs and development kits are no longer broadly available.  

Contact your local Manufacturer’s Representative if you are an existing customer of this product and need an additional development kit for your team.

SHIPTide GUI Development IDE
  • Pixel accurate page layout
  • Built-in media support: jpg, png, bmp, tif, ttf, wav, and more
  • Windows tested
SHIPEngine Runtime GUI Engine
  • Licensed with every SIM
  • Runs GUIs generated by SHIPTide
  • Handles graphics, touch, communications, events, and more

Learn More

DEVELOPMENT RESOURCES

The Serious Documentation Zone has extensive SIM documentation, downloads, resources, training, and more.