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With a capacitive touch 7” 800×480 24-bit color LCD powered by a 240MHz Renesas Synergy™ S7G2 MCU, the SIM543 delivers an excellent HMI experience for your system. Utilizing our proprietary SHIPEngine firmware and the SHIPTide development tools, your industrial, commercial, or medical GUI can be developed and deployed quickly and easily.
Standard high speed UART, SPI, and power connectivity is provided by a 16-pin Power/Communications connector — perfect for simple wire-harness attachment to existing systems. A low profile, high-density module-to-module 60-pin expansion connector supports easy daughter card development for proprietary system integration. Or, choose one of the Serious Communications Modules to provide the communications flexibility you need, including industrial, IT, and IoT connectivity.
Explore these options compared to the SIM543:
| SIM543 | A01 |
| Renesas Synergy S7G2 MCU | ● |
| MCU FLASH/RAM (kB) | 3072/640 |
| DRAM (MB) | 32 |
| e.MMC | 2 |
| e.MMC Flash (GB) | 2 |
| Ambient Light Sensing | LCD Dependent |
| Front LED | RGB |
| Piezo Sounder | ● |
| 16-Pin Serial/Power Expansion | ● |
| 60-Pin SCM Expansion | ● |
| USB2.0 HS Device Logic | ● |
| USB2.0 FS Device Micro B Connector | ● |
| USB2.0 FS Host with A Connector | ● |
| RTCC w/Battery Backup | ● |
See LCD Options for definitions and codes. Additional options may be available; contact your local Serious representative for details.
LCD Option | C45ALM | C42ALL |
Size (inches) | 7 | 7 |
Pixels (w x h) | 800×480 | 800×480 |
Touch | Capacitive | Capacitive |
Cover Glass | 1mm+ | 1mm+ |
Brightness (typ NITs) | 400+ | 200+ |
Backlight Life (typ hrs) | 50,000 | 20,000 |
Viewing Technology | MVA | Landscape |
Color Depth (bits) | 24 | 24 |
Operating Temp | -20/+70C | -20/+70C |
Ambient Sensor | Y | Y |
Older HMI modules, including SIM115, SIM225, SIM231, SIM243, SIM535, SIM543 are all supported by SHIP v5.1. For the extra features in SHIP v5.2 and onwards, choose a newer “Gen5” HMI Module, including the SIMx52 and SIMx62 families.
Learn More about the Serious Human Interface™ Platform (SHIP)
This product is not recommended for new designs and development kits are no longer broadly available.
Contact your local Manufacturer’s Representative if you are an existing customer of this product and need an additional development kit for your team.
The Serious Documentation Zone has extensive SIM documentation, downloads, resources, training, and more.
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